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Martek Biosciences Launches New Corporate Brand

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By: Sean Moloughney

Editor, Nutraceuticals World

Martek Biosciences Launches New Corporate Brand
Martek Biosciences Corp., Columbia, MD, has launched a new branding initiative that includes a new brand name and logo for its flagship product, a new corporate logo and tagline, and a redesigned website. The purpose of the branding initiative is to support corporate partners in anticipation of product launches by accentuating Martek’s positive public image and increasing brand awareness. Formerly “Martek DHA,” the company’s flagship product, a vegetarian source of the omega 3 fatty acid DHA (docosahexaenoic acid), will now be called “life’sDHA” and include the tagline “Healthy brain, eyes, heart.” Based on extensive research and development conducted by Martek, the new name, logo and tagline are designed to be consumer friendly and to communicate the importance of DHA for health throughout the lifecycle.

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